The scratching post

Our Squarespace & Small Biz Blog

Take a break from DIY to get inspired, learn something new, and sharpen your website skills.

Allll the tips, tricks + tutorials

How to price custom website design and website templates
Web Design Tips, Business Tips Erica Hartwick Web Design Tips, Business Tips Erica Hartwick

How to price custom website design and website templates

Do the maths to figure out how much you should be charging for custom website design or how much you should be selling your website templates for. Use our fool-proof equation and handy tips to choose your pricing model, check your competitors' pricing, and find a rate that works for your clients' budget AND meets your yearly income goals.

Read More
3 website pages that will increase your revenue (and you should add today!)
Web Design Tips, Business Tips Erica Hartwick Web Design Tips, Business Tips Erica Hartwick

3 website pages that will increase your revenue (and you should add today!)

Streamline your site, increase conversion rates AND your income, with three essential website pages you didn't know you needed. Learn all about how (and why) to create a custom 404 error page, an Instagram landing page hosted on your own website, and a resources page to bring in more customers and passive income.

Read More
Social media metrics: The basics! What is the bare minimum you should be tracking and why
Social Media Tips, Business Tips Erica Hartwick Social Media Tips, Business Tips Erica Hartwick

Social media metrics: The basics! What is the bare minimum you should be tracking and why

How can social media analytics help your business? We discuss how and why you should be tracking basic social media metrics for your biz. Learn all about reach, impressions, engagement, optimal posting times, follower growth rate, and how to track these metrics to give your socials the boost they need.

Read More