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Social proof is an essential part of any business strategy. What’s more impressive: you talking about how awesome your products/services are, or someone else literally demonstrating the results that you’ve gotten for them?

Now, we’re not knocking self-promotion, but sometimes, it’s more effective to have someone else do the talking for you and a logo "as featured in" or "social proof" bar is by far one of the easiest ways to showcase this!

You’ve definitely seen this design feature before. Whether it’s through the use of the phrase “as see on” or “featured in…” followed by a string of logos, or an entire page of client logos, this design tactic powerfully demonstrates just how much of a difference you’ve made in the span of a single glance.

Some examples of major brands that have utilized this design technique:

The great thing about Squarespace is that their flexible block-based website builder allows you to replicate this easily and in several different ways. So, if you want to learn how to create a logo/featured bar to build authority, credibility, and trust for your business, then keep on reading!

Basics:

First and foremost, what makes a logo bar so compelling is that all the images are streamlined. To ensure aesthetic uniformity across the board, here are some quick pointers:

Ensure that all logo sizes are the same. We like to use Canva to create graphics that have the same 650px x 250px dimension. You can of course change the image dimensions to fit your needs and scale the logos so that the texts are relatively the same size.
Using transparent PNG versions of brand logos will make the images fit in more cohesively with your overall branding. When the logos are transparent, the background color of your site will show through and it’ll be easier to place these wherever you’d like without needing to worry about how it fits in with the rest of your website. (Just make sure to tick the “transparent background” box when you’re downloading your image.)
- You do need Canva Pro for this feature, so if you don't have it, see our tip below.

Another way to ensure uniformity is to simply place these brand logos against a white background. Or, add a background color to the page in Canva that matches the background color of your site.

Creating A Logo Bar With Just Images (works for both Squarespace 7.0 and Squarespace 7.1)

Creating a logo or feature bar with just images is one of the simplest ways to execute this design feature. Here’s how you would do it!

Navigate to the page and area that you’d like to build your logo bar
Click EDIT

Hover over the section and click the + to add a new block

Select IMAGE and drag the block to where you’d like it on the page

Upload your logo images into the content section of the block

Hover over the top edge of the logo and click the + to add a new image block

Select IMAGE and drag the block next to the first logo image block

Repeat the process until all logo image are uploaded in a line

Click SAVE to apply your changes

Notes:

Please note that you may have to adjust the borders of each of the images so that they are even in size. You might also have to add or omit an image so that they all fit on one line.
On mobile, a logo bar created with just image blocks will stack each of the images on top of each other

Opt-ins

Creating A Logo Bar With A Gallery Block in Squarespace 7.0

If you have a Squarespace 7.0 website, another way to create a logo or feature bar is by using the gallery block!

Navigate to the page and area that you’d like to build your logo bar
Click EDIT
Hover over the section and click the + to add a new block

Select GALLERY and drag the block to where you’d like it on the page

Upload your logo images into the CONTENT section of the gallery block

Click APPLY to exit out of the gallery block

Click SAVE to apply your changes

Modify the gallery block:

The logos may not be displayed exactly as you want them to be but fret not, here are some simple modifications to make it look better!

Hover over the page and click EDIT to make adjustments
Click the GALLERY block
Click EDIT in the upper right corner

Navigate to the DESIGN tab of the gallery block

Click the GRID format to showcase all the image logos in a single line

Change the ASPECT RATIO to match that of your logos

For 650px x 250p images, select the 2.40 anamorphic widescreen aspect ratio
You can also uncheck CROP IMAGES to display logo images in their original size

Adjust the sliders to decide on the number of thumbnails you’d like on one line and the amount of padding you’d like between each of the images

Click APPLY and SAVE when you’re done with all edits

Creating A Logo Bar With a Gallery Section in Squarespace 7.1

In Squarespace 7.1, you can create a logo or featured bar with a gallery section! Gallery Blocks aren't widely available right now in Squarespace 7.1.

Navigate to the page and area that you’d like to build your logo bar
Click EDIT
Click the ADD SECTION button that’s displayed on the lower border of the previous section