3 website pages that will increase your revenue (and you should add today!)
So, you’ve got your Squarespace website set up with all the basics…now what? Well, as a final step of dotting your i’s and crossing your t’s, here are three additional pages that you probably haven’t thought of creating but definitely want to consider adding!
A website is a digital landing page for your prospective customers. It informs them of what you do (or sell) and creates a streamlined sales experience. One thing that sets an advanced business website apart from a basic one, is its ability to convert potential customers into actual clients. With these three pages, you’ll keep your audience on your website for longer, have better control and flexibility over their experience, and increase your conversion rates (and revenue).
So, what are these three pages?
1. Custom “404 Not Found” Page
We’ve all been there… you’ve clicked on a link and were led to an “oops, this page doesn’t exist” message. What did you do next? You probably exited the page and went with the next-best alternative. 😢
This is actually a common flow that people take when they land on a “page not found” notice and because you understand this now, you can prevent it with a custom 404 page that is beneficial for your business.
Now, Squarespace actually has a default 404 page that guides audience members back to the homepage, but rather than relying on that, it's much more helpful for you to create a custom 404 page that gives your audience members what they want.
By creating a custom 404 page with an eye-catching heading, a search bar, a contact form, and anything else that might be helpful, you can keep potential clients around for much longer and therefore increase their chances of conversion.
If you’re ready to create a custom 404 page for your website, here’s a post on how to create a custom 404 page in Squarespace!
2. Instagram Landing Page
Instead of linking away to an external source for your Instagram "link in bio", why not just link directly to a customised page on your website?
When you realise that you could create a completely custom Instagram links page on your website, why would you link away to something else, right?
Creating your own Instagram landing page is not only going to mean complete freedom of design and a gorgeous, on-brand links page, but it also means that you don't have to rely on (or pay for) any external apps! It's smart, and simple.
Having a handy “link in bio” page that is actually on your own website will drastically increase the chances of your potential audience user staying on your website and exploring the services or products that you’re offering.
A custom Instagram landing page gives you much more flexibility and control over not just the design of the page, but also the customer experience on it. Plus, with the new Fluid Engine Editor on Squarespace 7.1, you can really optimize your template to display related links in a way that is intuitive and helpful.
For specific instructions on how to create an Instagram landing page on your own website, read this article!
3. Resources Page
If you’re an online business owner, you probably use a lot of online business tools.
And if that’s the case, then you need to set up a Resources or Favorite Tools page!
Having a resources page on your website is great way to tell others about all of the products that you use and love, while also making affiliate income.
Most of those tools that you use and love will have affiliate programs, meaning that you can sign up with them to promote them, and if you make sales through your special affiliate link, then you’ll get a percentage of that sale.
So, go through all of the tools you use and love, sign up to their affiliate programs, create a resources page on your site, and then, you have the opportunity to make easy affiliate income (without really doing anything!)
This shouldn't really be a main featured page on your site, you could just link it in your footer area or somewhere less obvious, as it's not the main purpose of your site or the main conversion that you want visitors to take (that would be something like booking your services or buying your products).
But it’s a win-win. Your visitors and fans will love to know the tools you’re using, and you’re also getting that affiliate income if they decide to sign up to one of those tools.
Want to see an example? See our resources page here!
Love our templates? Join our affiliate program and start making some easy money here!
Ok so that’s 3 pages (you probably didn't know about) that you should add to your site to increase your business revenue. But now you know, you'll add them, right? 😀
Want more web design tips? Check out these posts:
How to create a review slideshow in Squarespace 7.1
How to upload custom fonts to Squarespace
5 essentials for a photography website
Creating an 'As features in' logo bar in Squarespace
The 5 must-haves on your Sales Page
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