Big Cat Creative’s Year in Review: 2024 Highlights
Can you believe it’s already time to look back on 2024? I know, it’s so cliché to say it went fast, but this year really was a total blur!
As we look back on the past year at Big Cat Creative, we’re so proud of the big projects, changes, and growth we experienced this year.
So, we thought it would be fun to do a little round-up of some of our biggest moments and accomplishments from 2024. From exciting changes to our template offerings to even bigger updates within our team, it’s been a year of challenges, wins, and lots of growth.
So, if you’re up for a little behind-the-scenes look at what we’ve been up to—and a sneak peek of what’s next—grab a cozy drink ☕️ and let’s dive into the highlights that made 2024 unforgettable!
Big Cat Creative Product Updates
We’ve been working hard behind the scenes this year to bring you the very best templates in the biz! From brand new features and total revamps of our most popular templates, we’ve leveled up everything to make them better than ever. Here’s what was new in the shop for 2024:
Revamped Social Media Templates
At the start of the year (which already feels like forever ago 🫣), we launched our brand new social media template packs and retired our older social media templates.
They were getting a bit outdated (wrong sizes, wrong specs, less popular platforms - social media changes fast!) and we wanted to create really strategic, standardized templates with tons of options. And of course, they needed to perfectly match our Squarespace website templates.
This was a huge undertaking! With over 250 templates in each pack and 15 collections to create, it was a lotttttt of designing. Shout out to Alex and Emily for designing a ton of these!
Now that they're finally complete, we're super happy with them! With just about every post design you could ever need—Instagram and Pinterest posts, reel covers, stories—they’re the perfect addition to help you create a gorgeous, cohesive social presence in 2025!
Around mid-year we started to receive some feedback requesting carousel post templates. SO to sweeten the deal and make them even more strategic, we added beautiful carousel post templates to each and every pack (at no additional fee 👏).
👉 How to Attract Clients and Grow your Business on Instagram: A Guide for 2025
Safe to say, we're incredibly proud of our new social media templates, and we truly believe they’ll make your social media journey so much easier and more beautiful!
New Sales Page Templates (And More Add-Ons)
We know how important a well-designed sales page is for sealing the deal, so this year, we totally revamped our original sales page templates to perfectly fit each of our website templates.
Previously, we had just three sales page templates. They followed a similar strategic layout to our new ones, but with different styling (fonts, colors, images). While these templates were chef's kiss in terms of strategy—designed with the help of a conversion copywriter—they still weren't the easiest to integrate with our website templates.
So, we retired the original designs and recreated them with the same strategic layout across ALL 15 of our website template styles! As you can imagine, this was a ton of design work... but totally worth it! 😅
Hard work aside, we absolutely love how they turned out! Now, it's easier than ever to add a matching sales page to your website. You can bundle them with your website template purchase for 30% off, or purchase them separately and add them to any Squarespace 7.1 website. They're the perfect addition if you decide to start selling at any point in your biz journey!
Plus, we've got more add-on pages cooking so keep an eye on the shop for more dropping very soon! 👩🍳
👉 Crafting the Perfect Sales Page on Squarespace
Our Newest Squarespace Template: Shelley
At the beginning of the year we brainstormed, moodboarded, designed, and launched one hot new website template: Shelley! 🐚✨
Soft yet stylish, this template was created with visionary creatives and photographers in mind, featuring tons of space to showcase your work in a strategic, professional, and beautiful layout.
Usually we try to launch more than one template a year, but with all of the new social, sales page templates, and other template revamps, one was more than enough. 🥵
With a sales page design and social media template pack to match, we LOVE the Shelley template! Thanks to our resident web designer Alex for being the driving force of the Shelley design. 🥰
Older Template Revamps
Some templates we've had in our shop for literally YEARS. While we could have easily retired them (and we did retire a few), we heard you loud and clear—you wanted them back!
These designs are tried and true, and obviously well-loved, but they were definitely due for a facelift. So, we decided it was time to give some of our old faithful templates a tune-up and bring them up to speed with the latest design trends! 💅
Staying true to each template's unique personality and vibe, we tweaked, tinkered, and strategized to bring you fresh, updated versions for the new year ahead!
Unearth
Featuring a gorgeous new color palette, ultra sleek layouts, while keeping your fav features like the unique graphics and parallax effects, the new Unearth template has to be one of our fav projects of 2024!
Ventura
With a similar but refreshed bold color palette, updated fonts, and some strategic layout tweaks, the updated Ventura template is a better version of the fun and fresh template you all know and love.
Shop our Ventura Template
Iris
One of our all time best-sellers, we took everything you loved from the original Iris template into the new age, from Squarespace 7.0 to 7.1, gorgeous new layouts, romantic vibes, and dreamy parallax effects.
We also made tons of updates to ALL of our other templates! We fine-tuned layout elements, made pages more strategic, and most importantly, added new pages to every website template to bring you even more value. Now, each template includes services and info pages, a portfolio, and a blog, making them super versatile for just about any industry!
We wanted to make sure each template had all of the pages that every new business needs, and that they all offered similar content, so you only had to choose between the designs, rather than choosing between pages. Check out our range of updated Squarespace Templates!
👉 A Beginner's Guide to Squarespace - Step by Step Tutorial 2024
Big changes to the Big Cat Creative team!
This year was a huge one for team growth. And it wasn't all easy (you can read all about my fails and lessons learned about building a team in this post). But throughout the year we managed to bring on some (5!) amazing new team members, so I wanted to introduce you to the newbies!
In order of when they came on board meet…
Shelby
Ok so technically we hired Shelby at the very end of 2023, but she gets to make it into the 2024 line-up because she's definitely made our year easier!
Shelby is our video tutorial creator, and is responsible for almost all new tutorial videos you see created by us now! That means Youtube and Squarespace Template Resources tutorials. She's an absolute star and has really transformed the way we create tutorials in 2024.
"Big Cat Creative was a massively helpful resource in my own DIY biz journey, so it's a really cool full circle moment to now play a part in helping others learn & navigate the world of Squarespace Templates! I'm excited to see what topics (and new Squarespace features) 2025 has in store and hope to see you all in the next video 😉" — Shelby
KJ
KJ was brought onto the team around March as our extra support specialist. So, if you're ever in need of some extra support with Squarespace or your template, she's your gal! This year she's really taken over the role and helped a lot of your with all of your website woes.
Lindsay
Lindsay was hired around September and thrown into the deep end as our blog, email marketing AND affiliate manager. She's totally owning these roles already and I can't wait to see where we go together in 2025!
"Being part of this amazing team has been an absolute blast! Connecting with our affiliates & knowing our work at Big Cat Creative helps small biz owners, like myself, grow their businesses and achieve their dreams—it’s seriously the best feeling ever."— Lindsay
Cassidy
Also hired around September, Cassidy has come onboard as our Social Media Manager. She's been helping us plan posts, creating content and scheduling scheduling scheduling 😅 and we're already wondering how we were ever doing it without her!
"It's been so fulfilling to join the lovely Big Cat Creative team! I've loved being able to create valuable, informative, and empowering social media content, and excited to see how we can continue to engage with our incredible community in 2025." — Cassidy
Ally
Ally (from Akari Digital) also started around August and has been our quiet secret weapon. She is a marketing specialist (I call her "the numbers gal") and her job basically is to track every single thing we do, so we can figure out if it's actually worth our time.
I, personally, am allergic to numbers and tracking things. But it's something that's important to do. So far it's been great having a specialist on speed-dial, and our projects are definitely going to be more ROI focussed, instead of just throwing spaghetti at the wall!
👉 Social media metrics: The basics! What is the bare minimum you should be tracking and why
A Special Shout-Out to the Rest of our Team – Emily, Alex, and Chantell
Before all of these amazing new hires, Emily and I were basically just doing everything on our own (which was a LOT). It took us a long time to figure out roles and hire new people to be able to help us. Between hiring and onboarding and trying to get work done in between, Emily still managed to get all of the tasks done with a smile., and we couldn’t have done it without her.
As for Alex and Chantell, we’re beyond grateful to continue working with them on design projects and Pinterest. Their contributions have been invaluable, and they've really helped elevate our creative output and marketing reach.
Emily
Chantell
Alex
Together, Alex, Chantell, and Emily have been instrumental in keeping everything running smoothly, and their continued support is what allows us to push forward with bigger and better things!
So many MASSIVE team changes, but I'm so excited to have this dream team and I can't wait for 2025 with them!
Behind-the-Scenes Wins of 2024
Aside from those endless product updates and huge team changes, we also somehow managed to:
Post on the blog every week
Get out a few Youtube videos per month (and hit over 10k subscribers!)
Have two big launches for Square Secrets Business and Elevate with Templates with Paige Brunton!
Host a few awesome guest trainings and collaborations
Revamp a TON of the website design and have a mini-rebrand (still in progress, but I mean when is it not?!)
Post on Instagram at least a few times a week
Overhaul a ton of our back-end file, tech and product organisation (that no one will ever see except us!)
Keep on-top of updating our Squarespace template resources/tutorials
Nurture our customers and give them top-notch support all year round (shout out to Emily for this!)
Create and update probably 100 SOPs 😂 (thanks Clickup for keeping us organized)
So, to say it was a big year would be an understatement. Though it might not look like a ton from the outside, there was a lot going on, and 2024 was a total success. And we're SO excited to see what 2025 brings! 🎉
👉 Our go-to tools & techniques for scheduling content
If you're one of our customers, or just follow us for business inspiration or out of curiosity, thank you so much! We're so happy that you're around on this journey with us.
And we'd love to hear about your year, too! Flick us a message on Instagram and let's chat about it. We want to hear about your wins and your lessons, and cheer you on 🙂
Onto the next year...🥂
And don’t forget to check out all of our templates!! They’re a great way to get your biz ready to go for the new year!
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