8 Pages You Should Have on Your Website as a Small Business Owner
BY BIG CAT CREATIVE
Creating a website for your business is about much more than design (yes, even coming from me, a website designer).
And even though the design can be pretty tricky for some people, creating the content and deciding what will actually go on the website is often just as hard.
So, to give you a kickstart, I have listed out what I think are the top 8 pages that you should have on your website as a small business, and some tips for what to include on them!
Ok this is a bit of a “well, duh” moment, but the home page should be much more than just a page. I like to think of it as a “summary of everything else on the website” page.
This page is designed to capture visiotors, give them a breif insight into what to expect from you/the website and entice them to stick around and check it out.
The most important thing to have on the homepage is exactly what you do, clearly and in only a couple of sentences (we don’t want to bore anyone, we can do that on the about or services page).
Some other things you could include on the homepage are a shortened list of your services or products (with a link to the complete services page), a short bio about who you are (with a link to an about me page) links to your social media and ways to contact you.
This is another obvious one, but this is one that people really struggle with!
Your customers mostly want to know about your business and how it can help them. But if they have come all the way to the about page, they probably want to know a little bit about you, too.
Feel free to go into a little more detail here about who you are and your story, but don’t forget to make the big focus about how you want to help them.
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Whether you do one or both, you definitely need a separate page for these offerings. And depending how many services or products you have, you may want to break these down even further into separate services and separate products.
You should include as much detail as possible (without getting too wordy, so they actually read it) about what you offer. Include deliverables, processes, pricing and maybe testimonials, how your products are different than competitors and how it will help your customer/client.
I think that it’s also useful to have a contact form or ‘book now’ at the bottom of these services pages, so the customer can go ahead and get in touch or book straight away.
Having your email addressed slapped in the footer isn’t good enough these days, a contact page is a must. It’s 2018 and most people have the attention span of a goldfish, they don’t want have to look for a means of contact. If they can’t find it somewhere obvious, they’ll just move along.
I also strongly suggest including a contact form on your contact page, alongside an email address. Contact forms are awesome because the visitor doesn’t have to navigate away from your site. They can contact you with no extra effort. Though, some people are weird about contact forms, so it’s good to include your email address as an option too.
TIP: A great way to manage expectations is to tell them how long it will take you to reply, eg:
“Thanks so much for reaching out to us! We receive a lot of emails around here, so it might take us 2-3 days to reply - but we will! Talk to you soon!”
I also recommend including the following details (if applicable): your social media links, an address and a map, a phone number, opening hours/hours of operation,
This might not be a page that you set up straight away, but you’ll notice as soon as your business starts to grow that you will start getting an unmanageable amount of emails.
You’ll also notice that a lot of these emails are people asking the same questions.
As soon as you notice that you’ve answered the same question more than once, put it on your FAQ page (or wherever else it is relevant on your website). An FAQ page can seriously save you a BUNCH of time wasted on email.
TIP: I suggest putting the FAQs on the contact page (ABOVE the contact form) or on a separate page with a link to this page also on the contact page (ABOVE the contact form)! eg:
“Hi there! You can contact me via the form at the bottom of the page, but first make sure you’ve read all of the FAQs below and that I haven’t already answered your question there, thanks!”
If you are just a brand new business, a portfolio can seem like a hard thing to conjure up, but it’s definitely one of the most important things - ESPECIALLY when you’re a brand new business.
When you’re just starting up you don’t have the word of mouth referrals or testimonials that other, more established companies have. You may not have the work experience either, but you need to at least make it look like you have the work experience.
Create a portfolio that will attract your dream clients. Show off everything that you can do. You can show school work, hobby work, free work - it’s not cheating. If you can show that you know what you’re doing, then you know what you’re doing!
When I started out I used a mixture of school work, personal projects and I also reached out to people offering free/cheap work so I could build up my portfolio.
Anyway you can do it, make sure that adding some sort of portfolio is a priority.
It would be very rare for a customer to buy from you if they can’t see what they’re buying.
Are you blogging for your business? Do you even know what blogging is? (Hint, you’re reading a blog right now!). Blogging is one of the best things you can do for your business, and even if you can’t commit to doing a post every week, it’s still valuable to post every once and a while.
If you want to know WHY I think you should be blogging for you biz, check out this post:
Related Post > Why You Should be Blogging for Your Small Biz
So, those are the 8 pages that I think every small business NEEDS to have on their website. What pages do you have on your website, are they the same as my top 8? Let me know in the comments!
Thanks for reading