Why You Shouldn't Use Linktree - & What to do Instead
Last week Linktree took the Instagram world by storm when suddenly it stopped working. Apparently this wall all Instagrams fault, but nevertheless, it stopped working.
People were freakin’ out. Almost all of the stories I watched that day were people literally losing it over how Linktree wasn’t working and how Instagram had totally ruined small business dreams by removing the ability to use Linktree and link to multiple pages. That was just the people I was following, I can’t even imagine the pandemonium over at Instagram HQ 😳
So, if you don’t know what Linktree is, here’s a rundown:
Instagram only lets you link ONE link in your bio. As small biz owners, we have so many goodies that one link just isn’t good enough, and we want to give our followers options.
Linktree makes that possible. So, you add all of your different links into Linktree, then add just the ONE Linktree URL into your Instagram bio (since you can only have one, remember), and when someone clicks on the URL, they will see a nice list of all of the different links you added!
Here's an example of what it looks like...
Click on this link
Which opens this Linktree page
Linktree is actually a genius business idea. It’s so simple! And it solves a huge problem so many of us have with Instagram.
But simple enough, in fact, that you don’t need to use it.
Actually, you shouldn’t use it! I’m going to tell you all of the reasons why I think you shouldn’t be using Linktree, and what you can do instead that is much more effective and reliable, and I swear, just as easy!
1. It's not on brand
The first thing that I noticed when I signed up for Linktree was how u-g-l-y it was. It’s become the norm, so nobody seems to care, but when you’re running a small biz you should KNOW how important branding is, and Linktree gives you NO options for adding your own brand style. Not even colors! Branding is important. Don’t work so hard to perfect your gorgeous, on-brand IG feed only to go and use Linktree and it’s limited choice of color combos.
Not only is it off brand visually, but you’re also doing your brand a disservice when the one link in your profile isn’t even your website URL. You want people to see your website URL and get familiar with it so they remember it and can willingly go back. You’re giving Linktree all of the credit here, and no one on Instagram probably even KNOWS what your website actually is, god forbid they may actually think Linktree.com is YOUR website name (it’s not crazy, I know people who have actually thought this!).
Note: I believe you can pay for a premium version of Linktree that gives you more creative freedom, but I don’t think you should.
2. It’s one step further from your website
The aim of Linktree (and all social media in general) is to get people to your website. If you’re using Linktree, you’re just adding an extra step. Instead of linking people directly to your website, you’re linking them away from Instagram to a site that isn’t yours, only to hope that it all works smoothly, that everything on this site (that you don’t control) is working, and that they click on one of the links and end up on your site eventually. That extra step is unnecessary and makes it more likely for you to have problems getting the people to your website (I can’t tell you how many times I’ve clicked on someone's Linktree and it just hasn’t worked).
3. It might go down, and then what?
In light of last weeks Linktree downage, this should be a lesson learned and the only point you really need to get off of Linktree, and use my method instead! I like to be in control of everything in my business, and putting all of my Instagram conversions in the hands of a company that glitches out and literally didn’t work for a couple of days last week isn’t very in control (I know sometimes it’s IGs fault, but still) I’m sure it goes down more than you even notice, too, so how many conversions do you think you could be missing out on? It’s not a risk worth taking!
Ok, I’m done with Linktree, but what do I do?
Simple! Create a Instagram Landing page on your website.
This is seriously the most simple, reliable, and FREE work around, I don’t know why more people aren’t doing it.
All you need is a mobile friendly website (if you don’t have that already, I would be more concerned with getting that sorted ASAP!) a blank page, some buttons and a header!
This is fun too, because you can really style it however you like, it is YOUR website after all, so you have complete creative freedom here!
I created a new page called “Instagram”, but you can call yours whatever you like. Just remember that the URL for this page is what you will be using in your Instagram bio, so it’s important that it’s something relevant and short. You could use “Hello” or “Click-here” or something enticing like that! Also make sure this page isn’t linked anywhere on your site (In Squarespace, add it to the “not linked” section) as you only want people to come to this page from the link in your Instagram bio.
On my new blank page I added my Instagram handle @bigcatcreative at the top in the center, and then a list of buttons under that, the same as what I formerly had on Linktree! If you’re using Squarespace or another simple web design platform, this is so easy, just add buttons! You could also just use regular links, whatever you think looks better. You can also add photos and different elements to make it more exciting! (I kept mine pretty simple).
Tip: While you’re building it, remember to preview it in Mobile view so you can see what it will look like on mobile, since that’s where everyone will be viewing it.
Note: I sassed my buttons up a bit with a bit of Custom CSS, but you totally don’t have to do that.
Here’s what mine looks like:
Update the link in your bio to your new URL! Done!
Note: I also removed my header and footer with some code from that particular mobile page, which is totally optional! I just wanted it to be really simple. If people go to that page it’s usually because I have told them to go click on one of the links. Once they do click on one of the links, they will then be redirected to another page on my website where they can access the full website + menu.
Seriously, how simple was that? Almost more simple the signing up for Linktree. Definitely more simple than dealing with Linktree when it crashes.
Make sure you show me your new Instagram landing pages (aka masterpieces) in the comments!