How to setup Google Analytics in Squarespace

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Today I’m going to show you how to setup Google Analytics on your Squarespace website.

Recently, I’ve just been using my Squarespace Analytics, which is actually pretty good, but this month one of my goals is to track my analytics and at the end of the month be able to produce a report and see how things are stacking up. Not just for my website, but for EVERYTHING measurable in my business. This is an important step in running a successful business, comparing strategies and making sure everything is growing.

Squarespace Analytics is sufficient for many cases, but because I run my whole business on my website, I need something a little more robust and can tell me more about who exactly is coming to my website.

Even if you don’t plan on using it right now, or ever, it’s a good thing to get set up potentially for the future or even staff you may hire who want the data to work from. Google Analytics only measures from the time you install it to your site, so you can’t go back and compare anything before the fact. You’ll thank yourself for installing it later. Plus, it’s SO easy to set up, there’s no reason not to!

One thing to note is, the numbers between Squarespace Analytics and Google Analytics might be a bit off. Squarespace deems that their numbers are more accurate, just because of the way that they measure everything (I won’t go into boring details). But the general consensus is: there’s not enough of a difference to worry about it. Though I think it’s important to note that you should check both and make sure there aren’t any major differences (which might be a sign something isn’t tracking correctly.)

So let’s get started!

1. Firstly, you’ll want to head over to Google Analytics

2. If you haven’t yet signed up, go ahead and enter your details to sign up.

3. When you sign up, you will need to take note of your tracking code, which is shown below in Pink.

Note: If you see a different screen, you can navigate to this screen by clicking Admin > Tracking Info > Tracking Code (shown in yellow above).
 

4. You will need to copy this unique code, and head over to the back-end Squarespace website where we will paste it in.

5. Now that you’re in the back end of Squarespace, you’ll want to click Settings > Advanced > External API Keys

6. It’s pretty straight forward from here - paste your unique Google Analytics Tracking Code into the ‘Account Number’ section, hit save, and you’re done!

Easy, right? Now all you have to do is wait. It will be a couple of days before Google starts displaying any data. Then, you can login to your Google Analytics panel at anytime and check our your website stats.

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