7 Strategic Blog Post Ideas to Help Designers Attract More Clients
If you’re a website or brand designer, having a blog can be such a valuable part of your marketing strategy.
Unlike a social post that can disappear from everyone’s feed approximately five minutes after you hit publish, a great blog post can keep bringing new people to your website for months (or even years!) after you write it.
It can help potential clients find you through search, get to know your approach, see that you really know your stuff and feel much more confident about eventually working with you.
But there’s a catch: the content you create needs to attract the right people.
This is something we learned the hard way in the early days of Big Cat Creative.
Back when we were offering brand and website design services, we wrote loads of Photoshop and Illustrator tutorials. They did really well and brought plenty of traffic to our website… but most of that traffic was other designers.
Which would have been fantastic if we were trying to sell something to designers. But at the time, we were trying to book design clients. Whoops!
The lesson? Don’t create content just because you can write about a topic. Create content around the questions, problems and decisions your ideal clients are already thinking about.
Think about:
What are they Googling before they hire a designer?
What are they confused about?
What mistakes are they worried about making?
What questions do you answer over and over again on discovery calls?
What would help them understand the value of the service you offer?
Those questions are basically a giant list of blog post ideas waiting to happen. And if you need somewhere to start, here are seven of our favourites for website and brand designers.
Let’s get started!
1 - Break Down Your Design Process
Potential clients are often curious about what actually happens after they book a designer. So show them in a super informative post!
You could walk them through your entire design process, explain how your packages work, share what happens behind-the-scenes during a VIP Day or break down one particular stage of your process.
For example:
What to Expect When You Book a Custom Website Design
Our Step-by-Step Brand Design Process
What Happens During a Website VIP Day?
From Moodboard to Final Brand: Our Branding Process
This type of content does two handy things at once: It positions you as an expert while also giving your clients a really good idea of what’s involved.
And that can be especially helpful for potential clients who like to research everything before they hand over their credit card.
You don’t necessarily need every tiny detail cluttering up your Services page. A blog post gives those extra-curious clients somewhere to dig deeper when they want to.
2 - Turn Your Portfolio Projects Into Case Studies
Your portfolio shows potential clients what you can create. A case study shows them why you made those decisions and what it was actually like to work with you.
Instead of uploading a few pretty screenshots and calling it a day, turn some of your favourite projects into detailed blog posts.
You could talk about:
Who the client is
What wasn’t working before
What they wanted their new brand or website to achieve
Your creative direction
Important design decisions
Any custom features or strategy involved
The finished result
And, of course, add a lovely client testimonial if you have one!
For website designers especially, these posts can also give you opportunities to rank for more specific searches around the platform, industry or type of project you worked on.
For example:
Squarespace Website Design for a Wedding Photographer
Brand + Website Design for a Wellness Studio
Custom Squarespace Website for a Copywriter
The more relevant the project is to your dream client, the better.
👉 Caitlin Rose Photography: A Nyx Squarespace Template Transformation
3 - Help Them Understand What They Actually Need
Think about the services you offer, then create a post that helps your potential client understand why they might need that service, when they might need it, or which option is right for them.
This is a great opportunity to answer the questions people are already asking themselves before they book a designer.
For example:
5 Reasons You Should Invest in Professional Brand Design
Do You Need a Full Brand Identity or Just a Logo?
Custom Website vs Website Template: Which Is Right for You?
When Is It Time to Invest in a Professional Website?
DIY Website or Web Designer: Which Option Is Best for Your Business?
Mini Brand Package vs Full Branding: What Do You Actually Need?
These posts are especially useful because your reader is often already considering making an investment. They just need a little help figuring out what the best next step is.
👉 Free vs Premium Squarespace Templates: What’s the Difference and Which One Should You Choose?
4 - Client Q+A
A client Q+A is a really lovely way to add more social proof to your website while giving potential clients a peek into what it’s actually like to work with you.
Instead of just dropping a testimonial onto your Services page, you can turn a happy client’s experience into a full story. That gives future clients more context around what they booked, why they chose you, how the process felt and what changed for them afterwards.
And bonus: you don’t have to write the whole post yourself.
Send your client a handful of thoughtful questions, let them answer in their own words, then shape those responses into a simple blog post.
You could ask things like:
Tell us a little about your business and what you do
What made you decide it was time to invest in your brand or website?
What were you struggling with before we worked together?
Why did you decide to work with us?
What was your favourite part of the process?
How do you feel about your new brand or website now?
Has anything changed in your business since launching?
What would you say to someone thinking about working with us?
Try to keep a nice balance between questions about their business and questions about their experience with you.
👉 Squarespace Template Customer Showcase: Money Hungry Freelancers with Cassidy Horton
5 - Write a Helpful How-to
How-to posts are such a great way to show off your expertise while giving your audience something genuinely useful.
The idea is to take something related to the service you offer and turn it into a simple, beginner-friendly version that your potential client could try themselves.
So, if you’re a brand designer, you might write:
How to Choose a Colour Palette for Your Brand
How to Create a Simple Brand Style Guide
How to Choose Fonts That Work Well Together
If you’re a website designer, you could try:
How to Plan the Pages for Your Website
How to Write Your Website Homepage
How to Make Your DIY Website Look More Professional
How to Choose the Right Website Template for Your Business
The key is not to try and squeeze your entire professional process into one blog post. You’re not teaching someone how to become a designer overnight!
Instead, give them a clear starting point, a few useful steps and some practical tips they can actually put into action.
These posts are especially helpful for attracting people who are in that DIY stage of their business. Some readers will follow your advice, get a great result and become loyal followers of your work.
Others will start reading, realise there’s a little more involved than they expected and decide they’d much rather have an expert do it for them.
Both are wins!
👉 How to Create the Perfect Color Palette for Your Website (Easy DIY!)
6 - Write a Mistakes or “What not to do” Post
Mistakes posts are always a good one because they generally attract people who aren’t super confident in their designs and want to make sure they haven’t made any major mistakes.
They also, once again, position you as an expert in your field because you’re not just pointing out what’s wrong, you’re explaining why it matters and what someone can do instead.
Take your design services and create a post on what not to do. For example, you could write:
5 Common Branding Mistakes to Avoid
7 Website Mistakes That Could Be Losing You Clients
Is Your DIY Website Making These Mistakes?
6 Things Making Your Website Look Less Professional
Homepage Mistakes We See All the Time
These posts also make it really easy to naturally link to your services, website templates or other offers. If you’re talking about common DIY website mistakes, for example, you could point readers towards a professionally designed template as an easier starting point, or towards your custom design service if they want someone to take care of it for them.
7 - Share Your Business Mission or Message
Not every blog post needs to be a tutorial, case study or SEO-driven how-to. Sometimes it’s just as valuable to give people a better sense of who you are, what you care about, and why your business exists in the first place.
This kind of post is a great opportunity to go a little deeper than you might on your About page.
You could write about:
Why you started your design business
The kind of clients you love working with
What you believe makes a great website or brand
The values that shape the way you work
Why you care about helping small businesses show up more confidently online
The bigger reason behind the services or products you offer
The goal isn’t to write a super formal “mission statement”. Keep it personal, warm and easy to read.
Talk about why you do what you do, who you want to help, and what you want your work to make possible for them.
And while this type of post may not always be the one that brings in the most search traffic, it can be incredibly valuable for someone who has already discovered you and is deciding whether you feel like the right person to work with or buy from.
👉 My story: From 9-5 grind to a successful Squarespace templates business
Want to Turn Your Web Design Skills Into Squarespace Templates?
If adding a more scalable income stream to your web design business has been on your mind, check out our free template shop training! We’ll show you how to turn your existing Squarespace design skills into templates, including the key steps involved in setting up and running your own Squarespace template shop.
That’s it! I hope you found these blog post ideas useful and you use them for your design business. So, what are you waiting for, go write some posts!
Want more? Check out our fav blogging tips below!
How to start a Blog with Squarespace
How to link to your Blog Categories on your Squarespace Site
How to add a blog sidebar to your Squarespace site
How to create a blog post template in Squarespace
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