The best Squarespace website templates for service businesses in 2023
If you're a service-based business owner, like a virtual assistant, designer, social media manager, copywriter, coach, or just starting out as one, you know a beautiful website that perfectly showcases all your services and what you stand for is the key to success.
Your website is the virtual front door to your business and brand. It's where your potential clients form their first impressions and decide if what you're offering is right for them. First impressions really count! If they like what they see and can easily decipher how exactly you can help them, they'll be a million times more likely to engage, reach out, and give you their business. Cha-ching! 💸
Unlike product-based businesses though, we know that service-based businesses have some slightly different needs, which means a slightly different style of website.
Rather than showcasing a physical good that will generally speak for itself, you're showcasing an intangible service... which some will argue is a little more difficult 😅.
Taking a photo of a beautifully designed dress is a whole different ballgame to taking a photo of you providing your service... it might be a great photo of you typing away on your keyboard that you can use around your site, but without strategic information that describes what you're actually offering, it won't be the one thing that's going to be bringing in the sales!
Your focus as a service-based business is to communicate the value and benefits of what you can offer your potential customers. You want to build trust and credibility, and position yourself as an expert. You might choose to utilise client testimonials and case studies, carefully laid out packages, call-to-action buttons, freebie sign-ups, a blog, a newsletter, contact information, a place to make appointments, a course area.... It's a LOT to think about and of course will depend on what exactly your service is. If that's sounding totally overwhelming to you, and you feel like you're veering into a mental breakdown before you've even started designing your site, we've got you!
We've put together a super handy list of all the best Squarespace website templates that have been strategically designed for service-based business owners just like you. They have all the features you need (or that you didn't even know you needed!) and have been strategically laid out to get you the YES without any extra stress.
Ready to make your website dreams come true? Let's dive in!
Why use Squarespace for your service-based business website?
Now you might be wondering, why Squarespace? There's a billion other website platforms out there that could do the job? And that's true, depending on your exact business, other platforms like Shopify or Showit might work just as well! But we can't recommend Squarespace enough for small business owners and service-based businesses especially. Here's why:
All-in-one platform
Squarespace is an all-in-one platform, this means everything you need for your business is already built right in.
Need a blog, a shop, a portfolio? A place to host your course, and keep an eye on your analytics? You can add any of these options to your Squarespace site at the literal touch of a button, making it both super easy to use and super convenient.
Easy to use
We are huge fans of Squarespace's drag and drop editor. It's intuitive, easy to use and there's zero coding skills required, making it perfect for small business owners who aren't afraid of a little DIY. This also makes it super customisable, allowing you to give your small business website a totally unique edge. Plus, you can easily learn all the skills you need to maintain and update your website yourself, saving you a ton of money having to pay a pro!
Mobile responsive
With up to half of all website visits coming through mobile, having a mobile version of your site that looks just as good as the desktop version is pretty damn important. Squarespace will automatically adapt your site for all kinds of screen sizes, including mobile, and with the release of their new Fluid Engine editor, you can now even customise almost all aspects of your site for mobile independently!
Secure
Squarespace has amazing security features built right in. This means you never have to worry about hackers, viruses, or bugs wrecking havoc on your site. (Learn how to quickly secure your Squarespace site)
Extra business features
To make it even easier to run a small business, Squarespace also has some pretty excellent business-y features like a scheduling tool so that potential customers can easily schedule appointments with you, easy integrations with payment processors like Stripe, email marketing, and professional email and domain management with a Google Workspace integration.
👉 For more info, read the full post on why we recommend Squarespace for small business owners
The LEON Squarespace Template was designed with service based businesses in mind! Aside from the super chic and minimalist design, the home page was strategically created to give an overview of your whole business and to highlight your main services. This template is totally customizable, and features a full Services page ready to go to describe your offers in the best light possible, as well as an Info page to walk your customers through your whole process. Your site visitors won't be able to resist!
Some of our favourite customer sites were created with this template, check them out below! 👇
"I did a lot of research, and [...] I just kept coming back to the Leon template. I didn't have a lot of money to spend on the website, so hiring someone to design/develop it was out of the question. Plus, I really like being able to have control over every aspect of my business (for now) and wanted to be sure I would have the knowledge to make changes and updates over time. I don't feel like I have to hold back from talking about my offerings, and it can be a home base where students can find resources, services, and valuable information. I feel like I finally have a little space on the internet that is 10000% me and represents my business so well." -Cassidy
The VICTORIA Squarespace Template was designed with creative professionals in mind. The template comes with everything you need for a small biz, and has a modern and sleek design to complement your brand colors and images to a tee! It features a Services page with a unique yet totally clear way to display your packages, and space to introduce you and your team.
Check out some of our favourite transformations using our Victoria template 👇
"I love my site, and am really excited to share it with others. I feel like it really represents & conveys my style, which is so important when it comes to asking others to trust me with their branding vibes. I've always believed that presentation is everything, and that a professional website will help to earn you the credibility you want as a business owner." - Jennifer
Need help deciding? Take the find-your-perfect-template quiz! 👇
We’ll help you match up your unique personality and business with a specific selection of templates that match your style perfectly.
Our NOVA Squarespace Template is perfect for service based businesses with a creative edge! It’s quirky design is super unique, but it has been thoughtfully designed for creative entrepreneurs and smalls businesses. This particular template has a featured Podcast page, but you could change this into a regular blog page if that works for your biz!
Here are some of our favourite projects that have used Nova as a base! 👇
"I liked that the layout was a good balance of text and imagery and included some movement in the design. The page selection and flow also coincided well with what I needed for my copywriting site. It's been live for 3 days and I've already received a site-based inquiry as well as several opt-ins to my newsletter!" - Shannon
The VERANO Squarespace Template is as professional as it aesthetic, with editorial style layout sand project features that make it perfect for creative service based businesses or personal brands. With an emphasis on outlining your services and offers, and a project portfolio, this beautiful template is sure to wow your potential customers!
Here are some of our favourite ways Verano was used by service-based businesses 👇
"Our site is very modern compared to most executive search firms and Big Cat Creative really helped us differentiate. It is so rewarding to pull up the site and feel like our personalities show through a web page. The process to integrate was so easy. The portal for new clients with design templates, styles and elements was a great resource." -Maya & Allison
Want something a little more customised? Building your own Squarespace Template might just be the perfect solution for you! Here's how it works:
Pick and choose from our extensive library of strategically designed website pages. You'll be able to filter pages specifically for serviced based businesses to make the process even easier! Find Services, Info, Portfolio, Blog, Shop, Sales Pages and more!
Choose from one of our pre-made color palettes or add your own.
Pick from our selection of font combos.
Hit submit and leave it with us! We'll build your template for you and deliver straight to your Squarespace account ready to be customised.
Here are some of our favourite service-based pages that you can add to your template to make your business shine!👇
