5 Quick & Easy SEO Improvements for Squarespace
Squarespace is bad for SEO. = MYTH! Rumour. Lie. Whatever you want to call it. It’s not true.
I’m not sure who decided to come up with this nonsense, but it always seems to make its way into the “Wordpress vs Squarespace” argument. (It’s a discussion until someone brings up SEO, then it’s an argument😂).
SEO, or Search Engine Optimization, is basically techniques to optimize your website so that it performs better in search engines (like Google). The better your SEO (and higher your popularity, of course) the higher up the list or more often your website will be shown on Google.
This is seriously valuable stuff. People Google stuff ALL of the time. I mean, I google basically everything. I’m that person who shuts down everyone else's arguments by yelling “omg just google it!”. Sometimes I even forget I have a working brain and if someone asks me a question, I’ll just google it, literally, instead of thinking. I know, it’s super millenial and useless of me, but it’s true, and it’s just what people do now!
But it’s a great way to gain exposure for our websites, so let’s make the most of other people not using their brains.
SEO sounds kinda complicated and can be really intensive, but Squarespace makes SEO basics simple.
The tips I’m showing you today are the easiest and quickest ways to boost your SEO. Doing these things will make a HUGE difference to your search engine ranking, they’re crazy easy to implement, so I strongly suggest doing them NOW if you haven’t already.
PS. You’re not going to see instant results, Google takes a while to re-rank (I mean, there’s a lot of websites to get through, right) so just be patient, but you should see results eventually.
There are a couple different places you can add your Site Title or Business Name, and you should definitely complete them both!
The first one is under Design > Logo and Title
This is your most important title to fill out, but don’t just write your business name! Add a really short keyword description. For example, my site title is:
Big Cat Creative | Branding and Website Design for Creative Entrepreneurs
The more I use keywords like “branding” and “website design” on my website, the higher I will rank for those words in Google, so why not add them into my site title?
Here you can see an example of the site title in Google:
You should also fill out your tagline here too, with a slightly longer description, with the same keywords. Depending what template you are using, this tagline may display on your website. Most cases you can remove the tagline from displaying by unchecking it under the Style Editor. If you can’t do that, just remove the tagline all together, it's not a biggie!
The second place to add your business name is under Settings > Business Information
Here I just have my standard Business Name ‘Big Cat Creative’ but it’s good to make sure that it’s filled out correctly, and while you’re at it, go ahead and fill out the rest of your relevant business info, Google loves that. This is especially important if you DO have a physical location.
Search Engine Description
This is where Squarespace gets crazy-cool on us, and gives us a spot to enter our exact Search Engine Description. This is what comes up when people see us on Google
So just use one or two short sentences and remember to use your keywords!
Here you can see an example of my Search Engine Description displaying in Google:
Page Titles and Descriptions
Just like we added the Site Title and Description, we need to go in and add page titles and descriptions to every page on our website. This sounds exhausting, especially if you have a lot of pages, but Squarespace actually makes this a pretty painless process.
Head over to your Pages panel and click the little cog on the right hand side to make edits for a particular page. I’ve chosen my services page.
You can see below you have 3 options,
Navigation Title - what displays in your Navigation,
Page Title - what the page is actually called, what will display at the top of the website when you’re on that page, what will display in Google, and
Description - what will display in Google, helps Google recognize what’s on the page.
Make sure these are all filled out. For the description, use 1-2 sentences explaining what the page is about, and make sure to include Keywords.
Here’s an example of some of my pages displaying their titles descriptions:
This is a big deal, and can seriously affect your Search Engine ranking. There’s a few ways that you can “optimize” your images, I’ve actually written a whole in depth post on it here:
The 2 main points are:
Make sure your images aren’t too big, the general rule of thumb is under 500kb.
Make sure that your images are titled/named.
If your images are too large, your website will take a long time to load. If your website takes a long time to load, it goes down in the search engine rankings. Yup, Google prioritizes sites that are fast loading.
If your images aren’t named, Google will have no way of knowing what your images are about, so they won’t ever show up in anyone's search and they won’t account towards your overall SEO. If you do name your images, you’re adding more keywords and descriptions to your website and Google will be able to “read” the image and recognize what it is, so they can sort it into it’s appropriate place in the Search Engine ranking, this will improve your overall SEO. This is also known as adding “alt” text.
Check out this article to see how you can easily resize your images, and also easily rename your images!
Now, I bet ya didn’t know about this one (maybe you did, but I didn’t for a while).
So it turns out, Google doesn’t love the clutter you’re collecting in your not-linked pages section. While Google loves a large website with lots of content, it doesn’t like duplicate content (which there might be some of in your not-linked section if you’ve designed the same page a few times over) and it doesn't like pages that aren’t linked to or from anywhere.
When I first read this tip I went a looked at my not-linked pages and realised how much clutter I had been collecting in there. Just because it’s not on my website and people can’t see it, doesn’t mean that Google can’t see it.
So go through your not-linked pages and delete any pages that you don’t want anymore. If you’re hesitant to delete any, you can also just ‘disable’ the pages by clicking on the little cog and checking ‘disable page’. This will remove it from anyones sight (even Googles) and if you want to bring it back you can just ‘enable’ it.
Bonus Tip! Blogging Blogging Blogging
I didn’t want to include this as a ‘quick and easy’ tip, because, well, it’s not quick or easy, but if you’re really want to get people to your website and boost your SEO, blogging is where it’s at. Check out the post below if you don’t believe me. I couldn't write a post about SEO without mentioning blogging!