5 Quick & Easy SEO Tricks for Squarespace to Implement now
“Squarespace is bad for SEO.”
You’ve probably heard this one before. It’s been one of the biggest arguments against Squarespace for years! Don’t worry though, the reality is a little less dramatic.
Squarespace actually has a lot of the important SEO basics built right in, like SEO titles and meta-descriptions, clean URLs, image alt text, and SSL. And in 2026, Squarespace has even started adding tools specifically for tracking and improving visibility in AI searches.
SEO is definitely a long game which involves many moving pieces. But Squarespace actually gives you plenty of easy opportunities to improve how your site shows up online. You just need to know where to find them!
So let’s go through some of the quickest SEO wins you can quickly tackle today.
So, What is SEO?
SEO, or Search Engine Optimization, is basically the process of optimizing your website so that it performs better in search engines (like Google). The better your SEO (and higher your popularity, of course) the higher up the list or more often your website will be shown in search results.
This is seriously valuable stuff. People Google everything, ALL of the time. And you want to be showing up as high as possible in the search results because realistically, people aren’t going to scroll down very far.
SEO can get pretty complicated, but the good news is that Squarespace makes a lot of the basics really simple.
The tips in this post are the easiest and quickest ways to boost your SEO. Doing these things can make a big difference to your search engine ranking and they’re easy to implement, so we strongly suggest doing them NOW if you haven’t already.
PS. With anything involving SEO, you’re not going to see instant results, Google takes a while to re-rank so just be patient, but you should see results of your hard work eventually.
The best thing you can do for your SEO by far, is to create helpful content (we strongly suggest adding a blog on your website!). These tweaks are great, but if you really want to rank on the first page, you’ll need to start creating content!
More posts about Squarespace SEO that you might be interested in! 👇
Optimize your images for Squarespace SEO
The Ultimate Blog Post SEO Pre-Publish Checklist (for Squarespace)
How to Optimize Your Squarespace Blog Posts for SEO
Squarespace SEO Tip: How to optimize your URL slugs (& why you should)
1. Add and Optimize Your Site Title
Your site title is basically the name of your website or business. It will show up in places like browser tabs, search results, and anywhere your website name is pulled through automatically, so it’s pretty important to get it right!
How to Update Your Site Title in Squarespace:
Open your website and click Edit.
Hover over your header and click Edit Site Header.
Double click on your site title or logo area.
In the pop-up panel, Update your Site Title and save your changes.
It’s important that you add a site title here. It’s crazy how many people forget to do this. Make sure you write the name of your business here (not your name, or something else random).
If you are adding a logo, that’s great, but you still need to add your site title as this will still show up in search engines!
How to Optimize Your Site Title for SEO
If it makes sense, you can add some simple keywords to your site title. For example:
Big Cat Creative - Squarespace Website Templates
rather than just:
Big Cat Creative
Our businesses biggest offering are our Squarespace Templates. The more we use keywords like “squarespace” and “templates” on oue website, the higher we will rank for those words in Google, so adding them to the Site Title shows Google this is really what our business is about.
Here are some more examples of how you could add keywords to your site title:
Michelle Lambert Creative - Logo and Brand Design
Stacy Parker Photograph - Portraits and Newborn Photographer
Alyssa Jude - Coach for Female Entrepreneurs
The goal isn’t to stuff a bunch of keywords in there. You just want to give both people and search engines a little more context about what you actually do.
And here is how it shows up in Google:
2. Add Your SEO Site Description
Your SEO site description is a short summary of what your website is about. It commonly appears underneath your site title in Google search results and is basically a quick little intro to your business so ideally needs to include a little something about what you do, who it’s for, and entice someone to click.
To add Your SEO Site Description in Squarespace:
In the left sidebar, head to Website > SEO/AI Visibility.
Click SEO Settings in the top right corner.
In the pop-up panel, scroll down to the SEO Site Description field.
Add your description.
Click Save in the top right of the panel once you’re done.
Try to naturally include the main words or phrases someone might use to find a business like yours.
And remember: Google doesn’t always show the exact description you write, so don’t panic if your search result looks a little different. It may pull other text from your website if it thinks that’s more relevant to the search.
Here you can see an example of our site description displaying in Google:
There are also some other SEO settings you can play around with in this panel, though I recommend keeping everything as default for now! We’ll jump into SEO Page Descriptions next.
3. Add Page Titles and Descriptions
Just like we added the Site Title and Description for the whole site, we now need to go in and add SEO Titles and SEO Descriptions to every page on our website. This sounds exhausting, especially if you have a lot of pages, but Squarespace actually makes this a pretty painless process!
There are now two ways that you can do this:
1. Update Each Page Title and Description Individually
Head to your Pages panel.
Hover over the page name that you would like to update and click the little cog icon on thre right to access the page settings.
In the Settings panel, go to the SEO tab.
Here, you’ll be able to:
Add your Page SEO Title: This is what will show in Google.
Add your Page SEO Description: Write a 1-2 short sentence summary about what is on this particular page. Try to relate it back to your main business purpose and keywords.
Hide Page from Search Results: At the bottom of the panel, you can also use the toggle to decide whether this page will show in search engines or not. This is super handy! Most of your main pages you will want to have showing in search engines, of course — but if you have a page that is for customers only or something you’d rather keep hidden, you can toggle off the search engine results here.
While you’re in the page’s Settings panel, it’s also a good idea to head to the General tab to quickly review your page and navigation title as well as the URL slug.
Page Title: What the page is actually called, this will display at the top of the website when you’re on that page.
Navigation Title: What displays in your Navigation and Menus around your site.
URL Slug: What the URL will be (eg www.yourwebsite.com/url-slug)
Make sure these are all filled out and nice and clear. The slug should be short and simple, and avoid having any numbers in it:
PS. If you want to learn all about optimizing URL slugs, we have a whole separate post on that!
2. Update Your Page Titles and Descriptions in Bulk
With Squarespace’s new SEO/AI Visibility panel, you can now update your SEO Titles and Descriptions in bulk, all in the one place.
In the left sidebar, go to Website > SEO/AI Visibility
Under SEO Score, click the Add Metadata button.
Clarkson (Squarespace’s AI) will generate some options for you automatically, which is super handy to save you a ton of time!
You can click on Regenerate for some different options or Edit to make some changes yourself.
Once you’re happy, click the Next button in the bottom left corner.
You’ll be prompted to review alt text for all the images (this is also an important element for SEO so make sure you add a relevant short description for each image on your site!).
Click Save in the bottom left corner once you’re done.
4. Check Your Not Linked Pages
Here’s one that catches a lot of people out: moving a page into Not Linked does not automatically hide it from Google.
Not Linked simply means the page won’t appear in your main website navigation. The page itself can still be public, accessed through its URL and potentially show up in search results.
So, it’s worth giving your Not Linked section a little clean up every now and then.
Delete or disable any old test pages, duplicates or pages you definitely don’t need anymore. And if there’s a page you want to keep accessible by direct link, but don’t want appearing in search results, you can hide it from search engines.
How to Disable a Page in Squarespace
In your Pages panel, hover the page that you would like to disable and click the cog icon to access its settings.
In the pop-up Settings panel, scroll down the General tab.
Toggle OFF Enable Page (a grey toggle indicates that the page is disabled).
Click Save in the top left corner.
How to Hide a Page from Search Results in Squarespace
In your Pages panel, hover the page that you would like to disable and click the cog icon to access its settings.
In the pop-up Settings panel, go to the SEO tab.
Toggle ON Hide Page from Search Results (a green toggle indicates that the page is hidden).
Click Save in the top left corner.
5. Optimize Your Images
Google likes a site that loads fast, and having a lot of really large images can seriously slow down your site, which can really affect your Search Engine ranking.
Google also likes to know what images are, and it can’t do that by just looking at the image, it has to have a description attached to it.
There are a few different ways to optimize your images, and we’ve actually written a whole in depth post about it, but the two main things to focus on are:
Keep your image file sizes as small as you reasonably can without ruining the quality. The general rule of thumb is under 500KB. Use a compressor like tinyjpg.com before uploading ANY image to your site.
Add clear, descriptive alt text to all your images. You can do this by double clicking any image block to access its settings. Then scroll to the bottom of the Content panel where you’ll see an alt text field. Alternatively, head to the SEO/AI Visibility panel back in the main sidebar and get Squarespace to generate alt text for you in bulk (just make sure to always review it!).
If your images are too large, your website will take a long time to load. If your website takes a long time to load, it will go down in the search engine rankings.
If your images aren’t named, Google will have no way of knowing what your images are about, so they won’t ever show up in anyone's search and they won’t account towards your overall SEO. If you do name your images, you’re adding more keywords and descriptions to your website and Google will be able to “read” the image and recognize what it is, so that it can be sorted into its appropriate place in the Search Engine ranking, this will improve your overall SEO.
Bonus Tip 1: Blogging, Blogging, Blogging
Okay, this one doesn’t really belong in the “quick and easy” category, because blogging definitely takes more time — but it’s still one of the best ways to create useful content around the questions your audience is already searching for.
Every helpful blog post gives your website another opportunity to show up in search, build authority around your topic and bring the right people back to your site.
So if SEO is something you really want to work on long-term, blogging is absolutely worth considering.
👉 Check out our post about Why You Should Be Blogging for Your Business for more on why it can be such a useful part of your marketing strategy.
👉 Or learn how to easily add a Blog to your Squarespace site.
Bonus Tip 2: Use SEOSpace
If SEO still feels like a lot to keep track of, SEOSpace can make the whole process so much easier!
It’s a Squarespace-specific SEO tool that scans your website and gives you practical recommendations for things like page titles, descriptions, images, keywords, and other little SEO details that are easy to miss.
It’s especially handy if you want a bit more guidance without having to become an SEO expert overnight.
👉 Check out SEOSpace
👉 Use our discount code BIGCAT30 for 30% off SEOSpace for the first 3 months
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