How to Design Kick-Ass Pinterest Graphics
BY BIG CAT CREATIVE
So, you want to know what it takes to create the perfect, super clickable pinterest graphic?
The graphics I’m talking about here are the ones I use for my blog (like the one above, or maybe the one you clicked on to get here in the first place). Because I mostly market my blog posts on Pinterest, my blog graphics are 100% optimised for Pinterest. Though, the steps I outline below should be best practice for all graphics you upload to Pinterest.
I use Adobe Illustrator to design my graphics, but if you’re a complete beginner I suggest using Canva. It’s free and super easy to use. Although I would encourage you to either start from scratch, or completely personalise their templates. Reason being, with more and more people using Canva, I see the same template graphics floating around on my Pinterest feed a lot these days - designing a kick-ass Pinterest graphic doesn’t count if 100 other people have the same one!
So let’s get started
I’ve broken it down below into the 5 key factors you need to consider when designing your Pin:
1 | SIZE
Your pins will do a lot better if they are vertical. I’m sure you’ve noticed the way the Pinterest feed is laid out, and you can imagine how small a pin will look if it’s short and wide. You want people to notice your graphics first!
The ideal size is around 735x1102 pixels. But, if you want, you can go even longer! I chose to go stick with this size because I prefer the aesthetic of the images on my website. In any case, long vertical images will always stand out more than short, landscape images.
2 | IMAGES
Use high quality images for your Pins. I know, not all of us are graphic designers, but just make sure you’re not using super fuzzy, pixelated images as these—like any mediocre design—come across as unprofessional. Pinterest will always compress your graphic and make it relatively low quality, but it definitely helps to have high res imagery to begin with.
3 | TEXT
If you’re overlaying text on your Pin (which in most cases you will be, e.g blog post title) please, please, pleeeaaseee make sure it’s readable. I see so many Pinterest graphics that I can’t even read because the text is so small. It might look fine when you’re designing it, but consider the people looking at it on tablets, or even phone screens. Think about how small your graphic will be then, will you still be able to read it? Because if you can’t, people won’t click on it. Also check that you have a good color contrast (e.g black text on a white background = good contrast, opposed to pink text on a red background = less contrast, hard to read!)
4 | BRANDING
All of your Pins should be cohesive with you brand. This not only looks professional, but it helps people recognize your particular posts when scrolling their feed. I know that when I see a post, I recognize who’s it is by the way it is designed and on brand. I have a few different blog authors that I love, and when I recognize their posts on Pinterest I automatically choose to read their content first. You want people to do that for your posts! But if your Pins are not cohesive and on brand, there would be no way of instantly recognizing that they’re yours. If you’re not sure what I mean when I say ‘on brand’, you probably need to get yourself branded! (I’m talking colors, fonts, styles, imagery, patterns etc)
5 | DOMAIN/NAME/LOGO
This one really falls under category number 4, for all of the above reasons. You should always include (preferably) your domain name, your business name or your logo somewhere on your Pinterest graphic. Also, ideally this would be in the same position on the Pin every time. This helps people recognize you instantly and helps them subconsciously remember your business name. Refer back to step 2 about making it readable!
I hope this quick list helps you create awesome Pinterest graphics! Feel free to comment below with any questions, or share your new Pins with me and I'll give you some constructive feedback!