How to Design Kick-Ass Pinterest Graphics That Are Optimized to Get Clicks
So, you want to know what it takes to create the perfect, super clickable pinterest graphic?
The graphics I’m talking about here are the ones I use for my blog (like the one above, or maybe the one you clicked on to get here in the first place). Because I mostly market my blog posts on Pinterest, my blog graphics are 100% optimised for Pinterest. Though, the steps I outline below should be best practice for all graphics you upload to Pinterest.
I use Adobe Illustrator to design my graphics, but if you’re a complete beginner I suggest using Canva. It’s free and super easy to use. They have a lot of free templates on there, but I would encourage you to either start from scratch, or buy something a bit more custom from Creative Market. Reason being, with more and more people using Canva, I see the same template graphics floating around on my Pinterest feed a lot these days - designing a kick-ass Pinterest graphic doesn’t count if 100 other people have the same one!
So let’s get started
I’ve broken it down below into the 5 key factors you need to consider when designing your Pin:
1. Optimized Size
Your pins will do a lot better if they are vertical. I’m sure you’ve noticed the way the Pinterest feed is laid out, and you can imagine how small a pin will look if it’s short and wide. You want people to notice your graphics first!
The ideal size is 6x4, 1000px wide x 1500px tall. You can go longer if you want to, but be aware, Pinterest has stated that 6x4 is the optimal size so they will prioritize that ratio. Also, if you go too long, they will truncate your Pin!
They have also said recently that they’re also prioritizing Square images (maybe trying to encourage us to share our Instagram posts?) but this hasn’t really taken off. So, I recommend sticking with 6x4 since this has been around for a lot longer.
In any case, long vertical images will always stand out more than short, landscape images.
2. High Quality Images
Use high quality images for your Pins. I know, not all of us are graphic designers, but just make sure you’re not using super fuzzy, pixelated images as these—like any mediocre design—come across as unprofessional. Pinterest will always compress your graphic and make it relatively low quality, but it definitely helps to have high res imagery to begin with.
3. Readable Text
If you’re overlaying text on your Pin (which in most cases you will be, e.g blog post title) please, please, pleeeaaseee make sure it’s readable. I see so many Pinterest graphics that I can’t even read because the text is so small.
It might look fine when you’re designing it, but consider the people looking at it their phones. Actually, MOST Pinterest users use Pinterest from their phones! Think about how small your graphic will be then, will you still be able to read it? Because if you can’t, people won’t click on it.
Also check that you have a good color contrast (e.g black text on a white background = good contrast, opposed to pink text on a red background = less contrast, harder to read!)
4. Cohesive Pin Designs
All of your Pins should be cohesive with you brand. This not only looks professional, but it helps people recognize your particular posts when scrolling their feed.
I know that when I see a post, I recognize who’s it is instantly just by the way it is designed and on brand. I have a few different blog authors that I love, and when I recognize their posts on Pinterest I automatically choose to read their content first. You want people to do that for your posts!
But if your Pins are not cohesive and on brand, there would be no way of instantly recognizing that they’re yours.
If you’re not sure what I mean when I say ‘on brand’, you probably need to get yourself branded! (I’m talking colors, fonts, styles, imagery, patterns etc)
5. Brand Your Pins with your Business name, URL or Logo
This one really falls under category number 4, for all of the above reasons. You should always include (preferably) your domain name, your business name or your logo somewhere on your Pinterest graphic.
Also, ideally this would be in the same position on the Pin every time. This helps people recognize you instantly and helps them subconsciously remember your business name. Refer back to step 2 about making it readable!
6. Quick tip: Use a template!
With the rise of small businesses, Pinterest and Canva, people are more empowered than ever to cut costs on designers and create their own graphics.
I totally get it!
But as a designer, it’s pretty obvious to me who’s creating their own graphics and who’s hiring someone else. The last thing you want is for your graphics to look “home made” and your business to come across as unprofessional.
The best way around this is to download some Pinterest templates. They’re super affordable and they give you a great base to work from. I have some here on my Creative Market shop, but there are also a bunch of others on Creative Market too, so have a look around! I recommend getting them for Canva.
I hope this quick list helps you create awesome Pinterest graphics! Happy designing!