Natterdoodle: Brand and Shopify Website Design
Natalie is a lettering artist and "Chief Sprinkler of Positivity Confetti" over at NatterDoodle.com. She is a proud feminist, social activist, and incredibly talented. I was so excited when Natalie reached out to me for a new brand and website design. She's everything that anyone could hope for in a dream client: hilarious, talented, full to the brim of social justice and obsessed with rainbow confetti (seriously, how much fun?!)
"People call me the Kimmy Schmidt of paper because I am all about what’s colorful, quirky, inclusive and ultimately, FUN!...As a proud feminist, I love celebrating the power of women and am committed to helping to build a world that is more inclusive and equitable for all people."
- Natalie
Natalie had been running her business for a while when she came to me asking for a brand and website refresh. Her biz had been blowing up, so much so that she more recently took it full time, and with over 20k+ followers on Instagram, she needed her brand and website to keep up!
As a fellow artist, Natalie already had lots of ideas for what she wanted (like, dancing rainbow confetti fun), but needed me to help her bring it to life. This brand and web design project was a really collaborative process, we used both of our artistic strengths to work together and create something perfect for Natterdoodle.
After Nat completed her Questionnaires and Pinterest board assignments, the first step in the design process was to create a mood board. A mood board is a collection of images that reflect the overall style/mood/vision of the brand and website. These are essential to make sure your visions align and that the design is heading in the right direction. After a couple of revisions, this is what we came up with:
Mood Board
We went for something super fun that gave off seriously good vibes. Natalie wanted a cohsive rainbow color palette, so we weren't afraid to jump into using lots of color on this mood board, but still balanced it out with lots of white space so it wasn't too cluttered or overwhelming.
After the mood board was finished we got started on logo designs. Since Natalie is a hand lettering pro, it only seemed right that she designed the actual lettering for her logo. She supplied me with a bunch of different lettering ideas, and after some refinement, we both settled for the lettering below, which worked really well horizontally and stacked.
Logo Concepts
I digitized the lettering, and then (by Natalie's request) added many different types on confetti in many different layouts. After a few revisions perfecting the confetti (yes, that's a thing), layouts and lettering, we finally found the perfect combination of all three:
Brand Style Board
Natalies website was originally on Squarespace, which was perfectly suited to her business when it was starting up, but since Natterdoodle was a rapidly growing and sold a lot of online products, we made the decision to start completely fresh on Shopify.
This website is full of custom features that were coded into the backend, making it a super original website, and nothing like a classic Shopify template. While there are so many custom coded features, it's still super easy for Natalie to operate on the backend.
There's a lot of fun features on this website, like the dancing confetti logo, the raining confetti menus and the amazing handlettering time lapses that Natalie made. But with all those features, it's still super intuitive to navigate and really highlights Natalies beautiful products and events + workshops.
Check out the final product below, but make sure you view the live site so you can experience all of the cute features we worked so hard on (if dancing confetti doesn't entice you to click the link below, I don't know what will!) and of course go check out Natalie's incredible work!
