Branding & Website Design Package
Weather you like it or not, first impressions are huge. The quality of your website and branding can either be the make or break of your business being successful. We’ll work one on one throughout the whole process to create a brand and website that is professional, effective, memorable and just darn good.
So, what's included?
BRANDING DESIGN BASE PACKAGE
- Guided content questionnaire
- Brand mood board
- 3 primary black and white logo designs to choose from (3 revisions)
- 3 personalized color palettes to choose from
- Full color logo final optimized for Web and Print
- Alternative logo/s + Favicon
- Custom font combinations
- Signature brand textures/patterns
- A complete detailed style guide
- All final high-res files supplied to you via Google Docs
WEBSITE DESIGN BASE PACKAGE
- Guided content questionnaire
- Assistance with custom domain registration
- Connection of domain with Squarespace
- Custom designed website design using Squarespace platform
- All custom designed website graphics (e.g. favicon, banners, buttons, headers, custom font graphics etc)
- Completely responsive and mobile and tablet/ipad optimized interface
- Website optimized for SEO
- A lesson on how to use you new website
- Additional branding elements for use in online or print
(e.g. business cards, social media graphics, stickers, invoices, posters etc)
- Coming soon landing page
- Blog and e-commerce set-up
- Setup of a custom email address attached to your website URL
- Transfer from Wordpress to Squarespace
All of the packages are tailored to suit your needs,
contact me via the form below for a free consultation and detailed proposal!
WHO IS THIS PACKAGE FOR?
This package is perfect for business owners, budding entrepreneurs and start up companies who are in need of a professional, beautiful and cohesive branding and website to effectively showcase and market their new brand.
How much will this cost?
Investment starting at $2500
Every job is different, and every package is tailored to your specific needs. Contact me using the form below for a custom quote!
HOW LONG WILL IT TAKE?
Your complete branding and website will take between 4-8 weeks. This relies on you being available to communicate and review your designs as soon as they come to you. It's best to book in when you know you have some free time to review and provide feedback.
What is Squarespace?
Squarespace is an online website creation platform. It’s is one of the most powerful website content management systems. I choose Squarespace to build client (and my own) websites because it’s "all in one". Squarespace manages your hosting, all updates and any problems all by paying the monthly/yearly fee. This means that, unlike most providers, you wont have to hire anyone to maintain your website and you don't have to stress about maintaining anything yourself. You also wont be paying for a bunch of plugins or services, Squarespace manages this all. After the design process is complete I will teach you how to very easily make changes. Like changing wording somewhere, or publishing your newest blog post.
With Squarespace, it's as simple as drag, drop, go!
RESEARCH & CONTENT COLLECTION
After you’re all booked in and ready to go, I’ll get straight to work on picking your brain. First I’ll provide questionnaires which you will need to fill out thoroughly so I can really get a good idea of your target audience and goals for your business. We’ll also discuss other brands you are drawn to, or other pieces of inspiration that may be helpful to the branding and web design process. On top of that I will conduct industry research to check our your competition and to get a really good idea of the market.
A crucial part of Step One is collecting content from you. This includes for each page; all copy, all images you want included, your preferred call to actions, shop items and descriptions, specific layout requests etc. (My job is to take all of your awesome content, and make it look great!). Only after I have all of this information can I start creating your dream website.
After the questionnaires and creative research, I will design a mood board. A mood board is an arrangement of images, materials, colors and pieces of text that will project a particular style or concept, in this case, it will project all that we discussed in step one, and should be on the right track for the feel of your board. Setting up the branding and website design for success, is to first start with getting the mood of your brand right. (3 rounds of revisions)
Once you are happy with your mood board, I’ll start creating concepts for your logo. I will provide you with 3 beautiful and unique designs to choose from. You’ll also receive 3 custom color combinations to choose from, based on your initial mood board and questionnaires. These will define the signature colors of your brand. Alongside the logo concepts I will also be working on your font combinations (these two go hand in hand and must be cohesive!) (Choice of 1 logo and 3 rounds of revisions)
After we have decided on your perfect logo, I will start putting together the rest of pieces of the puzzle. I’ll develop any signature textures or patterns that will enhance your brand design, your branded favicon and create any other branding materials we agreed upon eg. business cards, social media graphics, custom buttons etc. All of these elements will be collated into and presented on your final branding style board. All of these elements will be collated into and presented on your branding style board (3 rounds of revisions)
This step's a big, but fun one! Once we have finished creating a solid foundation for your website design, I’ll get straight to work creating custom graphics and building your site! Your website will encompass everything we worked on in the first 2 steps and is based on all of the framework information and content you provided. The design will reflect the same style and vibe as the initial mood board and your branding style board. The amount of pages and extent of content depends on our initial agreement. (3 rounds of revisions).
We made it! This is the best part, where I deliver the final versions of everything we have worked so hard on over the last few of weeks. You’ll receive your full branding style guide which includes: Your fully colorized logo, your black and white logo, any alternative logos, a personalized favicon for your website, your custom font combinations and color palette, any signature patterns, textures and photos that can be used in your branding. You will receive all individual high res files via Drop Box.
Depending on how tech savvy you are, I will either have a one on one live tutorial with you, or I will send you a few simple tutorial videos on how to operate your new website! Once you're comfortable with making changes to your new website, we're ready to launch! Your brand new website will officially be live!
Pop that bubbly and celebrate your new, beautiful brand and website - we're done!
THE FINE PRINT
Once we have agreed on all the particulars, I require a 50% non-refundable deposit towards your branding and web design project. This secures your spot and indicates the beginning of the project. The remaining 50% will be required when the website is launched and the final files are released. Any additional products required that aren’t agreed on prior to the start of the project will be billed at an hourly rate. All prices are in USD.