Mindful Goddess Tribe: Brand and Squarespace Website Design
Tina is an Intuitive Empath and Spiritual Teacher on a mission to empower women to lead fulfilling lives they love, so it's safe to say I was so excited when she reached out to me for a new brand and website design! Tina is warm, kind, always positive, very creative and a blast to work with, not to mention extremely talented at what she does.
"I help women across the world reconnect with their Inner Goddess and discover the peace in mindful living, meditation, and in being spiritually connected."
- Tina
Tina's business, Mindful Goddess Tribe, had already taken off by the time she contacted me. She was running her business through Facebook, along with her very active Facebook Community, and she needed an online home where she could present her offerings and really continue to grow her audience and business.
The fact that Tina's business was already somewhat established and her foundations were solid, and of course her creative nature, meant that she had a lot of ideas (and passion!) for what she wanted her website to look like, feel like, and how it would function.
So, we worked together creatively to come up with something that she loved!
It all started with gauging the vibe of the brand through the creation of a mood board...
Mood Board
We went for gold elements to portray a goddess, pops of bright pinks and turquoises to give it some excitement and celebration, and a carefree, fun and whimsical vibe.
After the mood board was finished we got started on logo designs. Tina came to me with the existing "3 triangle" icon, but was open to different ways to use it in her logo. We tested out lots of different layout and typeface variations, as you can see in the images below.
Logo Concepts
After some refinement we found a typeface and composition that we loved. We created the logo in black and gold so she could use either variation. We also came up with a similar logo for her signature membership site Mindful-U.
Check out the style board below to see how all of the final elements came together!
Brand Style Board
We decided to create Tina's website on Squarespace, as it was perfect for her needs. The back end is simple and intuitive for her to use, and anything she requested for the design we were able to implement through front end Squarespace features, or some back end custom coding and development. This website is full of custom features that were coded into the backend, making it a super original website, and not your average Squarespace template website.
This website design is totally magical. The gold flecks, color palette and great photographs really bring it to life. Though the design is fun and exciting, the website is still so easy for visitors to understand and navigate through! Including the mobile site - it's optimized to perfection!
Check out the final product below!
