Squarespace Template Showcase: Brittney McZeal


Brittney McZeal is a designer and photographer, and she used our Lacy Squarespace Template to create a gorgeous website for her business. 

We're obsessed with her color palette, font choices and how she integrated her incredible photography to tie it all together.

Check out her website and what she had to say about the whole process below!



Brittney McZeal



What do you do/what is your business? 

Photography and some graphic design.

What or who inspires you the most?

I'm really inspired by nature, and organized chaos lol

What template did you purchase?

Lacy Template

Why did you choose that particular template?

It was a tough decision, but I liked the Lacy template because it had a big focus on larger photos in each index section and I found the template would be easy for a potential client to navigate, especially on mobile!

Why did you want a new website?

Looking at my website on a desktop was different from looking at it on mobile. As I looked at my analytics on the back end, I noticed a lot of my traffic was via mobile and I really wanted a website that looked good on not only desktop but mobile as well. Also, I felt like my prior website was lacking that *spark* that would set it apart from other local photographers.

Why did you choose to purchase one of my templates, rather than a competitors?

I felt like the pricing was reasonable and it was a template that I really liked instead of "kind of" liked. I was always on the lookout for a new website and I would always come across something that I sort-of liked that was either really expensive or super cheap. When I came across your website I liked EVERY template LOL So I had the opposite problem and really spent a few weeks decided which one would be the best fit.

How did you feel before you created your new website?

I felt like my website was missing *something* and after using the Squarespace provided templates, I found myself always changing them every couple of months because I would get bored with the design. Also, I felt like my prior website didn't set me apart from other photographers in the area.

How do you feel now that you have launched your new site?

Great! I feel like the look now is something that I will keep for a while, and I can always adjust minor accents like brand colors or fonts accordingly!

How do you think your business is going to benefit from your new website?

I'm hoping the new website will increase traffic and overall just look more professional and give the mobile user a more user-friendly experience.

How did you find the whole Squarespace Template process from purchase to launch?

I felt petty good! The only thing is I wish I had two monitors so I could watch the tutorial and install at the same time.

What's your fav series on Netflix right now? 😉

NARCOS! It's stressful though lol

Shop the Lacy Template


all squarespace templates